Organic whaaa?

Organic is a pretty tricky word to nail down. Small scale, local- more farms, less industry. Having said that, I pose a question to you-my beloved food and travel class-why in the hell is there such a thing as organic ice cream? It's not that organic ice cream is necessarily referenced in the book, so much as ice cream is just a useful example.  Something as fatty, and sugar loaded as ice cream needs to be sustainable and "free range" why exactly? Seems to me that it's more of a marketing ploy (something Pollan mentions about organic foods) than a lifestyle. The same thing can be said for virtually any dessert or pie: if it's fatty and unhealthy, what's the point of organic anything? I'm not saying that having fresh cherries is a bad thing-far from it-but there seems to be some kind of contradiction between organic cherries and the and butter laden crust on the cherry pie that will be served after dinner. Just some...food for thought.